Kineton presents KbbTV
4 June 2020
The KbbTV platform for interactive apps as explained by Annamaria Spera, STC technical manager
By using the HbbTV technology, the platform allows broadcasters to collect a set of elementary, aggregated, or identifying information, depending on the need, relating to their digital audience that uses the contents distributed on their channel of interest or that can interlink multiple channels at the same time.
The collected data are available to the broadcaster who is the sole owner and can be used through a web application, provided as SaaS, hosted on Amazon AWS cloud services.
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